2023 was all about good design, details, and how each small element helps you drive in visitors! In 2024 and the coming years also, the main focus will be building a website that customers will love. To do so, you must keep up with the latest UX/UI design trends. It has not become a necessity but a way to ensure that the website design will NOT only attract users BUT engage them meaningfully.
In fact, these UI UX design trends influence how the user perceives your brand. It impacts almost everything from user satisfaction to conversion rates! As technology is quickly evolving and design trends are constantly changing, these future UX design trends should be on your radar to make your website user-friendly and engaging, which will encourage customers to come back.
This article will discuss the current UI design trends and what we can expect in the coming years. Let’s join us to learn how these UI/UX design trends will reshape the future.
What are the Key UI Design Trends Expected for 2024?
During the past few years, UI design trends such as Minimalism, Dark Mode, and Neumorphism have established their strong place and secured the center stage in the UI design world. These trends have not only changed the look and feel of user interfaces BUT also redefined how users engage with digital products. In 2024 and beyond, these trends are expected to evolve. Let’s understand about them in brief.
1) Minimalism
A tidy and clean layout will remain the cornerstone of the UI design trends in 2024. It makes it easy for users to navigate through applications and websites. By removing unnecessary elements, minimalism reduces distractions and highlights more important features, making your website user-friendly. In minimalism, whitespaces and organized typography are the main focus. For example, Apple’s official website is a great example of minimalism.
2) Dark/light Mode (System Theme)
People today spend hours in front of screens. Therefore, to reduce their eye strain and give them a visually comfortable experience even in low light, this UI design trend became popular.
This feature even ensures a seamless and cohesive experience on various platforms. In this feature, the website dynamically adjusts while the user switches between light and dark modes. Popular social media platforms like Instagram and Twitter have even introduced the dark mode option.
3) Neumorphism
Neumorphism is the UI design trend we expect to evolve in 2024 and the coming years. This design trend is the blending of skeuomorphism and flat design which is used to create soft, rounded, and squeezed-out plastic-like interfaces.
It adds more depth and tactile feeling to the digital elements using subtle shadows, muted colour palettes, and highlights. In the latest Apple Music app interface, neomorphism is used to attract and engage users. Even the below example of a banking app designed by Alexander Plyuto is a classic example of neomorphism that went viral on Dribble.
4) Bento Box
It is a significant design trend that puts all information into little boxes. It not only modernizes your website’s look but makes it look visually appealing. Let’s make this concept simple. We all prefer that we can put every item in a structured and convenient way in the tiffin box. The bento box design follows the same concept.
This design trend caught people’s attention when Apple included it in their iPhone landing pages. Some even believe that Microsoft introduced this trend while introducing Metro Design Language. Whoever the inspirer, but it has actually prompted other websites to follow this trend.
5) Glassmorphism
These days, transparency and blurred backgrounds are in demand. Glassmorphism is the UI design trend which is built around it to give a modern and sleek look to the interfaces. Generally, it is used in dashboards and visualization tools. Brands like Microsoft and Apple have incorporated Glassmorphism in their designs.
What are the Anticipated UI Design Trends for 2024?
With technological advancement, the following are the predicted UI design trends for 2024.
1) AI and ML
In 2024, we are expecting the increased usage of AI and ML to give users a hyper-personalized experience. AI offers data-driven insights and lets interfaces adapt to the user’s preferences, usage patterns, and behaviours. Don’t you think this level of personalization will offer a more intuitive and relevant user experience, leading to increased user satisfaction and engagement?
2) 3D Elements and AR/VR
These days, AR/VR usage is on the rise as it offers users a more engaging and interactive user experience and makes the design look visually attractive. Therefore, we expect more businesses to adopt AR/VR along with 3D elements to give their customers unique experiences. Generally, it is used in gaming and eCommerce apps.
Have you ever visited Shopify’s product pages? They also use 3D models to let users explore the product in detail before purchasing.
3) Microinteractions
Microinteractions is the powerful UI design trend that uses subtle animations or responses to give users visual feedback. It improves user experience by guiding users on how to navigate a specific website. One simple example of it is the Like button introduced by Facebook. Another example is Spotify, It has also included microinteractions, such as when you hover over the text, it gets highlighted. As technology advances, we expect the adoption of context-sensitive microinteractions to improve the overall user experience.
4) Eco-Friendly Designs
Nowadays, people prefer sustainability, so it will play a major role in UI design trends in 2024. The UI/UX designers will focus on building a website with energy-efficient interfaces that will consume less power. It will help reduce environmental impact and improve the device’s performance and battery life.
What Emerging UX Design Trends Should We Watch for in 2024?
As UI trends evolve, UX design practice will also evolve. We expect that in 2024 and beyond, more focus will be on user-centric designs by emphasizing personalized user experience, empathy, and collecting user feedback throughout the design process.
Accessibility will also play a major role in the UX design process, ensuring that digital products are easily accessible to all users. Features like customized text sizes, colour contrast adjustments, etc., will become more prevalent. It will ensure that each user can navigate the website with ease and have a positive user experience.
AI and ML will be used to develop proactive and predictive UX design strategies. The proactive design will help designers predict the users’ needs before they express it explicitly. AI and ML will be used to understand user behaviour, offer suggestions, and automate a few tasks according to the previous actions. It will offer a smoother user experience.
As users are becoming more aware of how their data is being collected and used, we expect privacy-centric, ethical interfaces along with clear consent dialogues for users.
Lastly, we can expect hands-free interactions in 2024. Why? It is because of the rise of voice search, smart speakers, and gesture-based interfaces. It will improve user interaction possibilities.
Get, Set, Design!
The UX/UI design trends 2024 are all about crafting next-gen experiences – intuitive, immersive, and user-centric. As technology evolves constantly, the UX/UI approach will also evolve. At Pranshtech, we try our best to create impactful and engaging digital products that will meet users’ ever-changing needs and expectations by staying updated with the latest trends and future UX design trends.
We understand that UI and UX design choices depend on the target audience market. So, we equip our team with in-depth knowledge about the target audience. For example, using showy elements like immersive scrolling and bright colours will appeal only to youngsters and active viewers. However, the subtle tone will be better if your target audience is older people or those who prefer a calmer experience. To deliver the best outcomes and top-quality UI/UX, we make ourselves fully aware of the user perspective and be prepared to adapt to future trends.
At Pranshtech, we offer high-quality UI/UX design services to nail these UI/UX design trends so that you can nurture and convert leads. So, connect with us today if you are looking for the right UI/UX agency.